Covington Business Council Awareness Campaign

Focus

Digital Advertising · Strategic Partnerships · Brand Awareness

Date Launched

November 2023

Focus

Digital Advertising · Strategic Partnerships · Brand Awareness

Date Launched

November 2023

Campaign Overview

In 2023, the Covington Business Council (CBC) set out to increase visibility within Northern Kentucky’s competitive business landscape. As a smaller organization compared to larger regional players like the NKY Chamber of Commerce, CBC needed a high-impact campaign on a limited budget to stand out and clearly communicate its unique value to local businesses.


As Marketing & Events Manager, I co-led the development and implementation of CBC’s Awareness Campaign in partnership with the CBC Marketing Committee. The campaign centered on a professionally produced video that highlighted CBC’s community focus, business connections, and impact. My primary responsibilities included managing digital advertising strategy, coordinating social media promotion, and integrating the campaign across CBC’s digital channels.

Campaign Goals

  • Increase overall awareness of CBC among regional business leaders.
  • Position CBC as a vibrant, community-oriented alternative to larger chambers.
  • Drive traffic to the CBC website and LinkedIn page.
  • Achieve measurable engagement within a limited $500 advertising budget.

CBC Awareness Campaign Design Graphics

Strategy & Approach

1. Collaboration with the Marketing Committee

The campaign was a collaborative effort between CBC’s Marketing Committee, chaired by Madison Design founder, Jackie Roberto, and staff. Together, we developed the creative direction and messaging for the awareness video. Jackie’s strategic leadership helped shape the narrative, ensuring the campaign reflected CBC’s mission of fostering meaningful business connections and community engagement.


2. LinkedIn Ad Campaign

I developed and executed a targeted LinkedIn ad campaign, focusing on business owners, decision-makers, and community leaders in Northern Kentucky and Greater Cincinnati. With a lean $500 budget, I prioritized strategic targeting and placement to maximize engagement and visibility.



3. Multi-Channel Promotion

To amplify the campaign beyond paid ads, I integrated the awareness video across CBC’s:

  • Social Media Channels: Shared organically and through boosted posts on LinkedIn, Facebook, and Instagram.
  • Website: Embedded on the homepage and featured on a dedicated campaign page.
  • Email Newsletter: Distributed to members and prospects to encourage sharing and generate organic buzz.


Results & Impact

  • High Engagement Rate on LinkedIn despite the modest budget, demonstrating strong audience interest.
  • Increased website traffic during the campaign period.
  • Strengthened brand positioning through high-quality creative and consistent messaging.
  • Positive feedback from members and community partners who praised the elevated professionalism of the campaign.

Reflection & Takeaways

  • Strategic partnerships (like the one with Madison Design) can multiply impact even on a limited budget.


  • A well-placed, high-quality video asset is a powerful awareness driver.



  • Thoughtful targeting and consistent cross-channel promotion can stretch small budgets for maximum visibility.