Covington Business Council Monthly Luncheons
Focus
Campaign Strategy Event Marketing Brand Engagement
Role
Marketing & Events Manager
Focus
Campaign Strategy Event Marketing Brand Engagement
Role
Marketing & Events Manager
Campaign Overview
The Covington Business Council (CBC) Monthly Luncheons are a cornerstone of the organization’s programming — a recurring series designed to engage members, strengthen community ties, and elevate CBC’s position as a convener of thought leaders in Northern Kentucky.
As Marketing & Events Manager, I developed and executed a repeatable marketing campaign strategy for each monthly luncheon to ensure consistent branding, strong attendance, and seamless execution. While the luncheon topics and speakers were selected by the Executive Director, I was responsible for implementing all marketing and operational components—from digital promotion and registration management to on-site logistics and post-event tasks.
Campaign Goals
- Build awareness and anticipation for monthly luncheons as signature CBC events.
- Drive consistent registrations and attendance through strategic promotion.
- Reinforce CBC’s brand identity through cohesive marketing materials and messaging.
- Create a
repeatable marketing framework to streamline monthly execution while maintaining quality.
Strategy & Approach
1. Consistent Brand Framework
I created a standardized visual and promotional template for all monthly luncheons, ensuring brand cohesion across:
- Email newsletters and event announcements
- Social media graphics and posts
- Website event pages with clear CTAs
- Event registration forms and reminders
This framework not only elevated CBC’s brand presentation but also allowed for efficient production month after month.
2. Multi-Channel Promotion
Each luncheon was marketed through a coordinated, multi-channel approach to maximize reach and engagement:
- Email Marketing: Targeted campaigns to current members and prospects.
- Social Media: Branded graphics and organic posts across LinkedIn, Facebook, and Instagram.
- Website Integration: Dedicated event listings and homepage promotion.
This strategy created multiple touchpoints that reinforced the value of the luncheons and drove timely registrations.
3. Event Experience as Brand Expression
On event day, I oversaw logistics to ensure the in-person experience aligned with the campaign messaging. This included coordinating with hotel staff, managing volunteers, and ensuring a professional, welcoming atmosphere that reflected CBC’s brand standards.
4. Campaign Content Themes
The luncheon series featured timely and high-interest topics that aligned with CBC’s mission to keep the business community informed and engaged. Topics included:
- Brent Spence Bridge & Fourth Street Updates
- State of the County Address with Kenton County Judge Executive Kris Knochelmann
- State of the City with Mayor Joe Meyer
- Annual Legislative Luncheon
- “Who Knew?” Covington-Based Businesses Not on Your Radar
These recurring, relevant topics built trust with members and positioned the luncheons as must-attend gatherings.
Results & Impact
- Consistent attendance growth and strong member engagement across the campaign period.
- Elevated brand presence through professional and cohesive marketing assets.
- Improved operational efficiency by establishing a scalable campaign structure.
- Strengthened CBC’s reputation as a leading convener in the Northern Kentucky business community.
Reflection & Takeaways
- Treating recurring events as an ongoing campaign—rather than isolated tasks—creates consistency, efficiency, and brand lift.
- A strong visual framework + multi-channel strategy can drive reliable engagement month after month.
- Integrating marketing with the event experience itself reinforces organizational values and builds community loyalty.