Each August, preschool teachers return to the building to prepare for the upcoming school year. We wanted to create a memorable experience that made them feel genuinely appreciated and energized for the year ahead.

Role:

• Designing the campaign branding and all accompanying print collateral (pledge cards, envelopes, inserts, letterhead).
• Implementing the weekly messaging themes across Facebook, newsletters, and slides.
• Developing and scheduling newsletter content and social media graphics to align with each theme (Nurturing Love, Sharing Love, Proclaiming Love).
• Coordinating timing and placement of campaign communications to ensure consistency week to week.

Audience:

Current members of the congregation; non-members who visit our Facebook page.

Goals:

• Implement a consistent, visually branded stewardship campaign across print and digital channels.
• Ensure that weekly themes were clearly communicated through newsletter content, social media, and worship visuals.
• Create a sense of unity and excitement around stewardship season.
• Support the stewardship committee in promoting giving and participation for the upcoming year.

Tactics & Channels Used

Branding & Design:

• Campaign logo and musical-themed graphics
• Print materials for congregation-wide distribution

Digital Channels:

• Weekly Monday newsletters featuring reflections and campaign updates
• Friday quote graphics that tied to weekly themes
  
• Facebook posts to build visibility and excitement

• Strong engagement across Facebook and newsletter communications throughout the campaign.
• Positive feedback from congregation members who appreciated the clarity, beauty, and consistency of the campaign visuals.
• The campaign visually unified the fall season, making stewardship messaging feel celebratory and accessible.
• Ministry leaders reported steady pledge card returns and increased volunteer interest.