CBC Golf Outings — Building Community On and Off the Green

Focus

Campaign Strategy Event Marketing Brand Engagement

Role

Marketing & Events Manager

Focus

Campaign Strategy Event Marketing Brand Engagement

Role

Marketing & Events Manager

Campaign Overview

The Fall and Spring Golf Socials are two of the Covington Business Council’s most popular networking events, bringing together business leaders, members, and sponsors in a relaxed, relationship-driven setting. As the lead planner and marketer, I was responsible for executing both events from start to finish — blending logistics, marketing strategy, and community-building to create memorable experiences that extended beyond the golf course.



My work included event planning, marketing and graphic design, sponsor engagement, and the creation of unique touchpoints that helped deepen member relationships leading up to each event.

Challenges

While the Golf Socials were well-liked by members, previous events relied heavily on word-of-mouth promotion and lacked a cohesive marketing strategy. The challenge was to elevate these outings into signature community-building events that not only drove attendance but also reinforced CBC’s brand as a connector for the Northern Kentucky business community — all while managing a lean budget and a small team.

Strategy & Approach

To meet these goals, I approached the Golf Socials with a multi-layered strategy focused on visibility, engagement, and community:


  • Consistent Branding & Promotion: Designed a cohesive set of marketing materials for both spring and fall events, including social media graphics, email campaigns, flyers, and digital assets that matched CBC’s visual identity.
  • Sponsor Recognition Campaign: Implemented a structured pre-event sponsor recognition plan, spotlighting sponsors on CBC’s social media channels leading up to the event. This not only added value for sponsors but also built excitement among attendees.
  • Community Touchpoints: Introduced creative engagement elements to build camaraderie before the event — such as curating a Spotify playlist for the Spring Golf Social to share with attendees, reinforcing a sense of community and fun.
  • Streamlined Event Execution: Coordinated all event logistics, including registration management, day-of execution, working with golf course staff, and managing volunteers.


Execution & Results

I led both Golf Socials as the primary event coordinator, managing:

  • Event timeline creation and communication with vendors
  • Graphic design for event promotions
  • Social media campaigns (pre-, during, and post-event)
  • On-site logistics, including signage, sponsor tables, and registration
  • Sponsor engagement and recognition before, during, and after the outings
  • 

The promotional campaign ran for several weeks prior to each event, with a mix of email marketing, LinkedIn and Facebook posts, and website placements to reach both current members and potential new attendees.


Results

  • Sold-out events for both the Spring and Fall Golf Socials, with strong engagement from members and sponsors.
  • Positive sponsor feedback on pre-event recognition efforts, increasing their visibility within the community.
  • High levels of social media engagement leading up to both outings, helping to strengthen member relationships and create anticipation.
  • Successful day-of execution, with smooth logistics and strong attendee satisfaction.


Reflection & Takeaways

  • Consistent branding and thoughtful engagement strategies can elevate recurring events into anticipated community touchpoints.


  • Sponsor recognition campaigns don’t require large budgets — just strategic use of existing channels and creative storytelling.



  • Adding small, unexpected details (like a playlist) can create a memorable attendee experience and differentiate an event from others.