Key challenges included:

• Limited budget and time to promote the festival.
• Engaging both current parishioners and the broader community.
• Coordinating a campaign that worked across both social media platforms and local print media.
• Maintaining the parish’s brand identity while creating a fun, family-friendly vibe for the event.

JulyFest Graphics used throughout the campaign.

Local ad created for the Eastgate Town Money Saver magazine.

Strategy & Execution

To overcome these challenges, I implemented a multi-channel marketing approach:

• Social Media Campaign:
• Developed a series of posts for Facebook and Instagram in the weeks leading up to the festival.
• Created graphics showcasing key attractions — food, music, games, and community fellowship.
• Scheduled posts strategically for maximum reach and engagement.
• Print Advertising:
• Designed a visually engaging ad for the Eastgate Town Money Saver.
• Focused on clear messaging, a bright and approachable design, and a strong call-to-action (“Join us for food, fun, and fellowship!”).
• Brand Consistency:
• Maintained parish colors, logo placement, and tone across all digital and print materials.

Impact & Results

• Increased social media engagement with shares, likes, and comments from both parishioners and local community members.
• Print ad extended outreach to households in the Eastgate area, attracting attendees who may not have been aware of the event digitally.
• Strong festival attendance, with feedback noting the marketing materials helped people plan to attend.
• Positive feedback from the parish committee praised the effectiveness of both the social media and print campaigns.